Monthly Archive for June, 2008

Layered Tech Launches Microsoft Hyper-V

As the first hosting provider to launch dedicated servers running Microsoft Windows 2008 and Hyper-V, businesses now have the ability to leverage the benefits of virtualization on this highly anticipated Microsoft platform

LAS VEGAS, NV: LT PACT CONFERENCE  [June 25, 2008]Layered Technologies, a leading worldwide provider of “on-demand” IT infrastructure, announces today at the third annual LT PACT conference their second major product release this June.  Working in direct conjunction with Microsoft, Layered Technologies is the first hosting provider to launch Hyper-V. Hyper-V, previously codenamed Viridian, is a hypervisor-based technology that is a key feature of Windows Server 2008, and allows virtualization of multiple operating systems (including Windows and Linux) all on the same server. It provides a scalable, reliable, and highly available virtualization platform.

“We are excited to be a part of Microsoft’s ongoing effort to provide customers and partners with the best operating system platform for virtualization,” said Jack Finlayson, Chief Executive Officer of Layered Technologies. “We worked closely with Microsoft to be the first hosting providers to rapidly deploy this technology. In bringing virtualization to the market, we are looking to help businesses consolidate resources, reduce support costs, and decrease operations expenses.”

Layered Technologies will provide Microsoft Hyper-V GoLive Beta Program and Microsoft Developer Network (MSDN) members with dependable dedicated servers in an on-demand, hosted environment. As a member of the MSDN community or a GoLive Partner, customers will receive an exclusive monthly discount on the Microsoft Hyper-V-enabled hosting packages >>

Layered Technologies’ aggressive goal in being first in the market to offer this technology also includes a managed service offering on the Hyper-V product once it is officially released out of beta (currently scheduled for September 2008). Enabling developers and organizations to utilize virtualization, coupled with managed services, will provide a solution that will mold to any skill set.  This dedicated management services offering, DEFCON Managed Services, will include 24×7 monitoring, technical support, security updates, and expert system administration of virtualization server engineers.   

“The mainstream acceptance of virtualization provides a new level of sought-after features for administrators,” said Aaron Phillips, Vice President of Sales and Marketing at Layered Technologies. “As the technology has matured, a hosted virtualization offering through our relationship with Microsoft was a natural progression.”

In addition to launching Hyper-V-based dedicated servers, Layered Technologies also plans to make available Hyper-V-based VPS (virtual private servers) within the next two weeks. 

Current customers that are interested in the Hyper-V offering from Layered Technologies can visit http://www.layeredtech.com/dedicated-servers/ms-hyper-v.php or email: sales@layeredtech.com.

For additional information on Layered Technologies, please visit www.layeredtechnologies.com.

 

Andrew Schroepfer to Keynote at LT PACT 2008

Andrew Schroepfer, Hosting Visionary and Founder of Tier 1 Research, to Present Closing Keynote at LT PACT 2008

Layered Technologies’ Annual Hosting Conference in Las Vegas Features Industry Experts Discussing Future of the Hosting Industry

 

Plano, TX [June 20, 2008] - Layered Technologies, a leading worldwide provider of “on-demand” IT infrastructure, announces today the keynote speaker for the closing day of LT PACT 2008 conference at Caesars Palace Resort in Las Vegas, NV, from June 25-27. Andy Schroepfer, a hosting visionary and founder of Tier 1 Research, will deliver his keynote address, Transformation Realities in the Hosting Industry, on Friday, June 27, at 8:30 a.m.

 

Industry analysts, key industry players, hosting companies and other leaders in the hosting environment will speak about the most current information in the industry. This three-day conference will provide opportunities for attendees to learn industry insights, interact with the latest products in workshops, and increase revenue with improved business practices.

 

“We’re excited and honored to have Andy back again this year at LT PACT to deliver the keynote on our second day of  the event,” said Todd Abrams, President and COO of Layered Technologies. “He will provide highlights on recently released data regarding the transformation occurring in the hosting industry.”

 

Mr. Schroepfer founded Tier 1 Research in August of 2000 after four years on Wall Street. Earlier, he became vice president and senior equity analyst with Goldman Sachs covering the Internet infrastructure services sector. At Goldman Sachs, Mr. Schroepfer’s coverage included such firms as Digex (now part of Verizon), Exodus (now part of Savvis), Loudcloud (now part of HP) and WebEx (now part of Cisco).  Prior to Goldman Sachs, Mr. Schroepfer was with U.S. Bancorp Piper Jaffray where he covered communication service providers as a vice president and senior equity analyst. Andrew is currently managing partner of Exponential Capital, a technology sector asset management firm.

 

The event will kick off on June 25 with a cocktail party featuring an open bar from 6 p.m. to 9 p.m. On day two, sessions with speakers will begin at 8:30 a.m. and will extend until lunch at 11:45 a.m. Sessions will resume at 1 p.m. and will go until early to late evening. On June 27, the previous day’s schedule will repeat with the addition of a dinner banquet at 7 p.m. followed by the LT PACT 2008 Hold’em Poker Tournament at 8 p.m. Additional speakers for the third annual event include key players from WordPress, 3Tera, AMD, HP, Microsoft, SUN, Seagate, Parallels, R1Soft and more.

  

For additional information on LT PACT 2008 and to register online, please visit http://www.layeredtech.com/ltpact/.

 

For additional information on Layered Technologies, please visit www.layeredtechnologies.com.

Layered Tech Launches Managed Services

Layered Tech Launches DEFCON Server Management

Initial phase of dedicated management services offering is now available to a select group of current customers

Plano, TX (June 10, 2008)- Layered Technologies, a leading worldwide provider of “on demand” IT infrastructure, announces today DEFCON Management Services, a dedicated management services offering. DEFCON Management Services provides a tiered class of management services specific to dedicated server needs. This exclusive service allows the distinct classification of service level that provides server monitoring, security, server software updates, and advanced support. Integration efforts as a result of the recent acquisition of FastServers.Net by Layered Technologies are now enabling Layered Technologies to provide their current customers with the ability to utilize the server management expertise of FastServers.Net.

“One of the largest opportunities we saw in our acquisition of FastServers.Net was the ability to rapidly offer DEFCON Management Services to our current customers,” said Jack Finlayson, Chief Executive Officer of Layered Technologies. “We have worked together efficiently to make this offering available. We are very pleased to be able to leverage the knowledge and expertise of FastServers.Net and pass that onto our customers for their benefit and value.”

In this first phase of deployment, current Layered Technologies customers are able to apply and purchase managed services. As part of a select group that will be supported by trained server engineers, these customers will have the ability to receive support, security, monitoring, and server upgrades from a team of highly – skilled server support engineers.

DEFCON Management Services solves several problems that can be associated with operations of a dedicated server, including a single source for server administration, service level based support, 24×7 monitoring and recovery, patch management, and live 24×7 telephone support.

“For the past 10 years, DEFCON Management Services have been an integral part of customer satisfaction and organizational efforts with all departments,” said Aaron Phillips, Vice President of Sales and Marketing, FastServers.Net. “The extension of these services to a larger customer base will allow a scalable managed infrastructure that provides managed support to over 6,000 clients of Layered Technologies.”

Layered Technologies customers that are interested in DEFCON Management Services can apply online at http://www.layeredtech.com/services/defcon-apply/ . This initial phase will be available to a segment of customers that meet specific criteria. A specialized Quality Assurance Team will carefully deploy the services.

Todd Abrams, Layered Technologies“As one of our most significant service rollouts, our entire company is well prepared for this initial phase,” said Todd Abrams, Chief Operating Officer and President of Layered Technologies. “This ensures that execution and resources are available for a full and complete customer deployment in the coming months.”

For additional information on Layered Technologies, please visit www.layeredtechnologies.com.

For additional information on FastServers, please visit www.fastservers.net.

TECH TIP: Load Balancers

What does a Load Balancer do?

Hallie WeaverLoad balancers are an integral part of today’s Web infrastructure. They’re also complex and under documented pieces of hardware.

Today’s Web sites are often beasts. Every component must work together to create a site that is greater than the sum of its parts.

In the most basic sense possible, the internet works like this:

The Internet traffic comes into a Router, which passes that traffic through a Firewall to a Load Balancer, which distributes the traffic to a Web Server, which passes information along to an Application Server, and then the Application Server is connected to a Database Server, which is connected to….. Well, you get the picture.

If one component or piece of this passing data back and forth process fails, it can take down the entire site. (It’s like what happens when one of the Holiday lights goes out, the whole string goes out!)

Load balancing, in regards to dedicated hosting, is often used by high traffic sites to spread traffic across multiple servers that have identical content. In addition to diverting traffic to multiple servers for high traffic sites, it can also be very effective as a fail over solution if it is mission critical that your website be online at all times.

How on earth does it accomplish this feat?

Simple answer… A busy web site typically employs two or more Web servers in a load-balanced scheme. If one server starts to get swamped, requests are then forwarded to another server with more capacity. Load balancing is therefore usually a service that is employed on more sophisticated site deployments.

In slightly more technical terms… A Load Balancer shows a single, virtual server address to the outside world, which maps to the addresses of each server within the cluster. When a request comes to the Load Balancer, it rewrites the request’s header to point to other machines in the cluster. If a machine is removed from the cluster, the request does not run the risk of hitting a dead server, since all of the machines in the cluster appear to have the same IP address. This address remains the same even if a node in the cluster is down. Moreover, cached DNS entries around the Internet are not a problem. When a response is returned, the client sees it coming from the hardware Load Balancer machine. In other words, the client is dealing with a single machine, the hardware Load Balancer.

Methods of load balancing

1. Round Robin DNS Load Balancing
The in-built round-robin feature of BIND of a DNS server can be used to load balance multiple web servers. It is one of the early adopted load balancing techniques to cycle through the IP addresses corresponding to a group of servers in a cluster.

Pros: 

- Very simple, inexpensive and easy to implement.

Cons: 

- The DNS server does not have any knowledge of the server availability and will continue to point to an unavailable server.

- It can only differentiate by IP address, but not by server port. The IP address can also be cached by other name servers and requests may not be sent to the load balancing DNS server.

Software Load Balancing
Most commonly used load balancers are software based, and often come as an integrated component of expensive web server and application server software packages.

Pros:

- Cheaper than hardware load balancers. More configurable based on requirements.

- Can incorporate intelligent routing based on multiple input parameters.

Cons:

- Need to provide additional hardware to isolate the load balancer.

- Can be difficult to maintain. Requires supervision.

Hardware Load Balancing
Hardware load balancers can route TCP/IP packets to various servers in a cluster. These types of load balancers are often found to provide a robust topology with high availability, but come with a much higher cost.

Pros:

- Uses circuit level network gateway to route traffic.

Cons:

- Higher costs compared to software versions.

The Benefits of Hardware Load Balancing:

Load Balancers Improve:

>> Server availability by avoiding overload of individual servers and monitoring effectiveness and responsiveness of each node in a cluster

>> Server efficiency by relieving servers of resource-intensive housekeeping functions such as SSL encryption and decryption.

>> Customer and end-user responsiveness by ensuring that each new visitor to a web site or application is connected to the server which will handle their request fastest.

>> Network security and stability by eliminating single points of failure and downtime for server farm maintenance or upgrade

>> Network and website management by eliminating failed connections, improving response time and availability, and securing stable SSL connections communications.

>> Ecommerce satisfaction by ensuring high responsiveness and session/account persistence over multiple customer connections to the site

>> Traffic management by routing different traffic types based on user-defined criteria.

>> Web-site performance by eliminating server failures and overload, adding backup and failover capabilities, and maximizing use of server resources

>> Business continuity by eliminating many key initiators of website failure

>> Resource use by gaining up to 25% improved use of existing servers     

Test Results: Load Balancing

See here a set of test results that clearly show the benefit of a Load Balanced solution when testing with different user sets, and different numbers of transactions. You can clearly see what Load Balancing can do for sites that have a large amount of traffic.

Coyote Point Test Results 

Test conducted by Sean Doherty who is a senior technology editor and lawyer based at Syracuse University Real-World Labs®

Our offerings:

We currently offer two Coyote Point Load Balancers, both are currently priced the same. We select the Load Balancer that our customer needs, thus providing the best possible quality of hardware every time.

Coyote Point Options

In this comparison of the two Coyote Point Load Balancers we offer, please see the differences between the two.  As you can clearly see, they are certainly different as far as what they are capable of. The 350 is a much more robust version, but unless you are running a lot of traffic through the Balancer, is all that robustness really required? Sometimes it may be better to just utilize the smaller version.

The bottom line here is that although a Load Balancer comes with a hefty price tag, in some cases it is just a necessary thing. Some websites simply cannot maintain their traffic without additional help. There are other solutions, but in some cases, the hardware piece of the equation is just the right one. In those cases, we are wise to have an offering for our customers that not only makes sense to them, but also makes sense to our bottom line.

Load Balancers are traditionally very expensive, but in my research I found that not only do the Coyote versions stand up to the competition, they are also one of the most cost effective versions out there. Good choice Layered Technologies!

~ Hallie Weaver, LT Account Manager, hallie.weaver@layeredtechnologies.com >>

NeXplore Transitions Newly Acquired ClickCaster to Grid Server from Layered Tech

Yahoo! Finance
NeXplore Leverages the Grid Layer from Layered Tech for Fast Integration, Speedy Launch and Instant Scalability

FRISCO, TX–Jun 5, 2008 — NeXplore Corp. today announced the successful transitioning of the recently acquired ClickCaster.com website to the NeXplore Grid Server. Powered by The Grid Layer hosting solution from Layered Technologies, in combination with 3Tera Inc.’s virtualization software AppLogic, the NeXplore Grid Server is the company’s Virtual Private Data Center for efficiently and cost-effectively operating and managing NeXplore’s growing portfolio of Web 2.0 products and destinations.
    
The rapid transitioning to the NeXplore Grid Server of ClickCaster.com enables NeXplore to quickly monetize and scale this popular website that provides tools for fast-and-easy audio and video podcast creation, publishing and management. Upon acquisition by NeXplore, ClickCaster.com had approximately 245,000 unique users, a number NeXplore plans to significantly grow by the end of 2008.

NeXplore currently utilizes the NeXplore Grid Server to host and manage NeXplore Search, the company’s recently launched Web 2.0 search engine optimized for a superior end-user experience, rich-media display and social network integration. NeXplore is working to integrate ClickCaster.com podcasting capability into NeXplore Search.

“The quickness, low cost and relative ease with which we were able to transition ClickCaster.com to the NeXplore Grid Server validates our decision to utilize this cutting edge hosting and application management system,” said Dion Hinchcliffe, chief technology officer for NeXplore Corporation. “The pace of innovation today is blistering. Web companies hobbled by the cost and complexity associated with traditional infrastructure — datacenter co-location, private racks and managed hosting services, etc. — are destined for extinction. The road to success in today’s dynamic Web 2.0 world — the path that NeXplore is forging — is paved with glitch-free performance, speed-to-market and instant, on-demand scalability.”  Read more at Yahoo Finance >>

For more information about NeXplore, visit www.nexplorecorporation.com >>

For more information about Layered Technologies, visit www.layeredtech.com >>

For more information about the Grid Layer, visit www.thegridlayer.com >>