Customer Story: LT's (TGL) chosen by Tuyu.com (Social Networking Portal)

Frisco, Texas (PRWEB) March 15, 2007 — Layered Technologies’ on-demand “The GridLayer” hosting service including infrastructure, bandwidth, 24/7 support, and the 3tera AppLogic Grid operating system has been selected by Tuyu.com to enable its new Social Networking platform.

Click for the complete release. To get the Back-Story on the release we spoke to Nick Temple, System Architect for Tuyu.com.

What exactly is Utility Computing? 
Utility computing is a business model in which computer resources are provided on an on-demand and pay-per-use basis. Customers do not invest in owning (peak need) resources, but are only billed on a monthly usage basis. The GridLayer (TGL) powered by Layered Technologies, as a utility computing provider, can spread the customers’ variance in resource needs so that utilization of the resources can be optimized. This is similar to the usage and distribution of common household and commercial utilities such as electricity and gas, hence the name Utility Computing.  As the Utility Computing service is based on usage, computing resources are metered and the user charged accordingly.

This is particularly valuable for emerging Web 2.0 companies delivering Software as a Service (SaaS), IPTV, VoIP, virtualization, social networking, mashups and other applications that require potentially extensive scalability to adapt to surges in user demand and market conditions.
 

TGL powered by 3tera’s AppLogic Grid OS 
The needs of these Web2.0 companies can be subtle and profound. For example, extensive demands can originate from two different sites operating in a single portal. Layered Technologies, along with our with our partner 3tera, take a highly architected approach by creating hosting infrastructures to meet their need for on-demand access to on-demand processing power, RAM, bandwidth capacity, storage space, and other capabilities.

TGL and AppLogic eliminate the need for code modification. Because initial code remains viable through rapid ramp-up, savings are realized.

“TGL is not difficult to use. It is actually very easy – almost transparent. You architect the capability to have virtually unlimited servers. This opportunity has not been on most people’s radar. Most web developers assume they will run on ‘one box’. Most PHP developers assume ‘one box’ as well. Developers have to think in an almost ‘Java-esque’ modality – assuming that the system will be distributed and there are unlimited resources,” comments Nick Temple.
 

One layer of abstraction solves a lot of challenges
“The AppLogic operating system takes a group of physical servers, combines them into what looks like a mainframe, and then partitions that back out.  So you are developing on top of a grid operating system,” says Nick Temple.

The underlying operating system handles all types of functionality. For example, it keeps a duplicate full image of all your data, which provides redundancy against failure. 

It allows your applications to run on a highly available network environment. Load balancing is done with standard open source software running inside the GRID. This results in significant savings because it enables the leverage of well know open source applications.

This isn’t your older brother’s .COM bomb
Building a Web2.0 venture that can handle millions of visitors is now possible. Financial and technical risk is reduced.

“We now have the capacity to start at a relatively low-level technical infrastructure and then add resources as we grow. We can ramp-up in a matter of days versus weeks or months. It makes our business model possible very attractive,” says Nick Temple. 

Follow the money
When you are a team in one location it is relatively simple to put a few boxes in. But when you go to production you can encounter problems from untested hardware and software. This can be expensive. With TGL you really do not have that. You are going to production on the same environment that you developed.

“We are in the business of providing social networking sites. We are not in the business of managing infrastructure. Infrastructure is a time and resource sink hole. It is also a capital sinkhole, especially during our current start-up phase.  When we are ready to turn the switch we will be able to host on as many servers as required, “explains Nick Temple.

Build Killer Applications with TGL Appliances
Tu/yu.com is using TGL to build Grid resources and for the APPLogic virtualization layer. There is another level they will pursue later in the game. TGL has within it the appliance concept. Appliances will give them the ability to add more capability for plug-in-services as they evolve. Tu/yu.com is getting a system that will enable quick response to market challenges and opportunities.

Working with Layered Technologies
“I found Layered Technologies to be wonderful to work with. I am personally looking forward to advancing the project and doing even more with the Appliance concept,” says Nick Temple. 

Follow-up questions
If you are involved with the managing or funding of any company with a significant internet presence or a Web2.0 company – either in the starting phase or down the road – we can help by providing an alternative sketch of your technology infrastructure. Contact us for this service. We of course welcome your comments to this blog.
 


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