Back Story: mobileStorm Inc.

A recent McKinsey survey shows that 63% of enterprise CIOs plan to adopt at least one Software as a Service (SaaS) app in 2007. IDC estimates the SaaS market’s compound annual growth rate to be 20% between now and 2010. Credit Suisse’s projections are even more optimistic: 36% annual growth between 2006 and 2011. We enable companies to thrive in this sector. Here is one story – mobileStorm IncTM.

Layered Technologies, was chosen by mobileStorm Inc. of Hollywood, CA. to enable its Digital Marketing focused SaaS offerings. mobileStorm currently provides a range of hosted messaging solutions designed for organizations ranging from small businesses to Global 2000 enterprises to quickly, easily and reliably create, deliver and analyze successful Digital Marketing campaigns. They are thought leaders in Digital Marketing, the practice of marketing services, products, and other items using digital tools and techniques. The company’s on-demand products and services currently enable organizations to think outside of the inbox to maximize email, sms, voice, fax and/or direct mail marketing efforts. Since their founding 8 years ago they have delivered 1 billion + messages and have executed 500,000 campaigns for a roster of highly visible clients such as Qantas Airways, MGM Grand, Palms Casinos, Carl’s Jr., Squaw Valley Ski Resort and Crobar Nightclubs. mobileStorm is now leading the revolution in SaaS Digital Marketing – highly scalable communications technology backed by utility computing environments that enable automated marketing platforms. Their technology vision is to use
The GridLayer Virtual Private Datacenters to remove the heavy lifting of system administration, networking, and load balancing techniques and deploy a new generation of feature rich SaaS Digital Marketing offerings that reach more people, build brands, and drive sales.

Companies like mobileStorm can rapidly deploy new innovative on-demand hosting and utility computing services providing all the controls of collocation without the start up costs, the commitments, and the challenges. The GridLayer is so efficient, that for the first time SaaS and Web 2.0 companies can scale to profitability without requiring large investments in infrastructure and IT operations. This is the core of the disruptive technology – the revolutionary advance! Virtual Private Datacenters allows for a huge leap forward in the ability to build new applications and implement new SaaS and Web 2.0 systems – where real value is created.


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