Archive for the 'Exec Chat' Category

Q4 Update From Layered Tech CEO Jack Finlayson

I’m excited to update you on the progress and status of Layered Technologies (LT) Inc. as we begin the fourth quarter of 2013.

Continue reading ‘Q4 Update From Layered Tech CEO Jack Finlayson’

CA Technologies’ Video Interview with Our CEO

There’s a new video posted by CA, in which Jack Finlayson, CEO of Layered Tech, discusses the significance of CA’s acquisition of 3Tera.  Layered Tech has long used 3Tera’s award-winning software to help IT managers reduce the time and complexity of deploying and managing business services to the cloud.

Check it out here.

Layered Tech Appoints John Pozadzides as CMO

John Pozadzides, Layered Technologies, Chief Marketing OfficeLeading worldwide provider of “on demand” IT infrastructure continues rapid growth 

Plano, TX (February 18, 2008)Layered Technologies, a leading worldwide provider of “on demand” IT infrastructure, continues its rapid growth by announcing the appointment of John Pozadzides as Chief Marketing Officer.  Pozadzides will be responsible for leading Layered Technologies’ branding, as well as driving the company’s sales and product marketing initiatives.  He will oversee all enterprise and partner marketing initiatives, from product planning and positioning, to the execution of customer acquisition and retention strategies.  Pozadzides will report to President and COO Todd Abrams. 

“John brings a wealth of experience and a customer-centric attitude that make him a strategic asset for Layered Technologies,” said Abrams. “He has a proven track record of building successful sales organizations, as well as a deep understanding of the hosting marketplace.  In addition to his expertise and leadership in the IP services arena, John has a well documented background of innovation and integrity, having founded, the leading Web authoring reference site; and later building a loyal following with his personal site“ 

Pozadzides, 37, is a sales and marketing professional with over a decade of experience within the IP and applications hosting industry.  Prior to joining Layered Technologies, he served as Vice President of SAVVIS Communications in Herndon, VA and was responsible for the company’s sales and customer service staff.  Before SAVVIS, John held positions as Director of North American Telesales and Director of Strategic Alliances for Cable & Wireless. He also held management positions at GTE Internet Solutions. 

“Layered Technologies has built a brand based on technology leadership, integrity and superior service,” said Pozadzides.  “I feel privileged to join the dedicated team members who have laid a fantastic foundation upon which to build our sales and marketing efforts.  Layered Technologies is poised to expand its leadership in the rapidly evolving Grid hosting marketplace and I am excited about the opportunity to contribute to the company’s growth.” 

For additional information on Layered Technologies, please visit >>



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Layered Tech Preps LT PACT 2008

Article by Justin Lee,

January 29, 2007 — (WEB HOST INDUSTRY REVIEW) — Conferences and exhibitions play a significant role in the hosting industry, helping companies to broaden their market reach and potentially draw in new customers and partners.  But like some other areas of the industry, the market has become saturated with dozens of conferences and exhibitions being held each year, including giants like HostingCon and ISPCON, a challenge for the operators of smaller events. 

LT PACT 2008 Hosting EventFor two years, utility hosting services provider Layered Technologies has worked to distinguish LT PACT event as an important consideration among hosting related events.  Though it is held by a hosting company, LT PACT is not strictly self-serving, but is designed to benefit its attendees and the presenting companies within the context of the environment of Layered Tech’s customers and partners, says president and COO Todd Abrams.

“It’s not directly a sales objective for Layered Tech,” says Abrams. “It’s really about broadening the overall knowledge base of the people there, as well as experts of the industry that our clients and partners don’t really get to talk with.”

Returning to Las Vegas, Nevada’s Caesars Palace Resort from June 25 to 27, LT PACT 2008 will offer presentations from industry analysts, key industry players, Web hosts and other leaders, discussing issues that are pertinent to the industry.  The conference, now in its third year, will provide attendees with further industry insights, the ability to interact with new products in workshops and ways to boost their revenue with improved business practices.  Read on >>

Learn more about LT PACT 2008 >>

LT PACT 2008


No Go. Co-Lo. @ Web 2.0


I was extremely excited to attend the Web 2.0 event in San Francisco this year, even though I’m just getting around to organizing a few thoughts to share.

Recently while mingling at the Web 2.0 event in San Francisco, I realized just how many extremely tech-savvy folks are still unaware of the benefits, or even the existence, of the Layered Technologies’ Virtual Datacenter platform.  Most are still utilizing colocated or managed dedicated infrastructure, and suffering through the old issues such as expensive hardware costs, inflexible configurations, and lack of scalability.

As a realist I recognize that getting the message out is difficult amidst a sea of other top tier providers who are stuck with their massive investments in non-virtualized infrastructure.  They simply don’t want the Layered Technologies message to reach the market.

Their desire to squeeze profitability out of old-fashioned architecture isn’t going to stop us from evangelizing the message! We are constantly looking for best practices and working hard to find a way to deliver them to our loyal clients. That’s why we created the Grid Layer, why we are introducing a Solaris offering, and why you can expect a VM Ware utility offering this month. We do not see ourselves as a mere host, but rather as an infrastructure partner to our customers.

Please feel free to drop comments here if you have other needs or ideas for ways to remove the barriers to getting your apps connected and scaling the easy way.

And thanks for the business! ~ Micael Platner, CEO, Layered Technologies

"It was suppose to be a simple, quick move"…

I thought I would leave alone for at least a while the Hostway data center migration saga.  Some time has passed and yes eventually people will forget about this incident as they have with many others (maybe not of the same magnitude) – but did everyone really think it could be successfully pulled off? 

When I heard about this incident all I could say was “WOW”. 

We have been in the infrastructure, and utility computing business for a few years and early on thought that we were extremely smart folks and could migrate 225 servers overnight, within an 8 hour window with little to no extended interuption to any of our early clients.    Boy, were we wrong!!  We had provided the clients their new IP’s, setup the new infrastrucutre, configured the racks, routers, switches and all the space, and the plan was to unplug and then plug back in at the new facility all of a 15 minute drive away.  Let’s just say that didn’t work out so well….  That 8 hours grew into an extended 48 hour workday!!

 The “WOW” response when I heard about the HostWay incident was when I read:

“The planned July 27 data center migration at ValueWeb, a Hostway company, involved moving more than 3,700 servers 270 miles, from Affinity’s Miami hosting facility to a Hostway data center in Tampa, Fla., according to Rich Miller, reporter for Data Center Knowledge, in Lawrenceville, N.J.

What were they thinking? 

These guys are not dumb guys.  I believe after merging with Affinity Internet a few months back they now have operations facilities in over 10 countries with thousands of clients and managaing thousands of servers.

But come on.  While hardware is running, and deemed to be reliable it is often left best untouched.  The old saying applies here, “if it ain’t broke don’t try and fix it”.  When you power down and try to then bring back up boxes there is always going to be a % that will fail. 

I am sure they planned for this but with 3,700 servers being moved at once, I don’t see logically how they expected to deal with the consequences all at once or within the time frame they allotted or thought to be tolerable from a client’s perspective.

Anyways, I feel for Hostway and for the clients that it effected.  The 8-12 hours of planned downtime, seemingly turned into a nightmare for many clients, whose business reputation relies on their provider’s uptime and reliabitlity. 

After our experience a few years back, as I stated above, we swore that we would look, build and develop something that would never make us have to move a physical box from DC to DC ever again. **(unless a client specifically has requested a move) 

A main point we focussed on was being able to move data and applications from one server or facility to another without the requirement to migrate the underlying gear.  With the launch of our VPDC (Virtual Private Data Center) powered by Applogic we have enabled clients to do this.  In the age of SaaS companies, thousands of new applications being put online each day and uptime being an essential part of conducting daily business the expectation of anything less is sub par.

A great example of this is Albert Wu who was faced with a similar facitlity to facility migration.

“The migration turned out to be an extremely simple process, that basically involved issuing a migrate command on the old grid, instructing it to migrate the app to the new grid. The command took some time to finish executing, as it had to move quite a bit of data. But once completed, all we had to do was reconfigure the app on the new grid with new ip addresses for the app, the gateway, netmask and dns ip address, which only took a few minutes. Amazingly, we were then able to fire up our grid app on the new grid! No hardware issues to deal with what-so-ever!”

We continue to focus of how we can provide offerings to our clients that allow them to focus on their business, and not worry about the underlying infrastructure, where it is located, is it up or down, is there a bad drive etc.  Our clients need to be able to provision additional resources on the fly when their applications calls for it, be able to shift and server data and applications to and from mutliple geographic points while not having to worrying about migrating anything physically.  We are making the hardware agnostic, and providing a scalable platform where migrations and growth are only a few short keystrokes away.

I expect to see many more players pushing hard in the marketplace – bringing many new virtualization and utility offerings into the market this year. Ifour competitors do not I believe they will be falling short of clients expectations and requirements.

The dedicated server landscape is changing and everyone involved needs to innovate, adopt and grow.

All good things to come….

Show Me Your Schwag

drugsschwaygif.gif NO…           schwag_promoitemsjpg.jpg YES…


Lets discuss schwag (also swag). The urban dictionary online defines it as :  1.very low grade marijuana—looks real but “doesn’t get you high” , and 2. free stuff given to employees, workers.


The most popular definition , however, is that its the stuff they give you at trade shows—logo junk, chachkies. I guess I understand the genesis of the term as applied to promo items– —low grade, cheepo stuff that looks good when you get it but doesn’t really do much. Seems as though the civilized commercial world has long used schwag; supposedly in medieval times, armor makers gave out free, name-engraved wooden pegs so customers could hang up their goods.  


Recently, we gave out some LT schwag at our LTPACT event. T shirts, sun visors, caps, coolies, a beer glass, pens, memory sticks, something that lights up. It was a variety of stuff that really kind of fit the definition , maybe a bit too literally. I have long thought that we should have some really good Layered Tech schwag to give away. Admittedly its an oxymoron, “really good schwag”, but then again, so is “jumbo shrimp” , and I love those. So—we want to find the jumbo shrimp of schwag.

Yes—I know, I definitely have more pressing matters and work to do than think about LT schwag. But then again, I have the most fun doing this job when I am thinking about things that get customers , building relationships, and generally spreading smiles and great technology. I promise my next blog to be more serious.


For this one, here is my current list of schwag I don’t like, schwag I do like, ideas for new schwag, and my hope that those reading here will submit their ideas for what great schwag for Layered Tech customers should or could look like.


Schwag I don’t like:


> almost anything plastic—why would anyone want that to represent their brand anyway?
> badly fitting tee shirts –too short, funky sholders, very thin weight
> poorly writing pens –also see no. 1
> shot glasses, mugs, other drinking things—I don’t need one or 2 of any drinkware with someone else’s name in it—even if it lights up.
> keychains—am I really gonna change my keychain for you?

Schwag I like:


> luggage tags with my card sealed in it.
> metal flashlights—I can use those everywhere, after all I live in hurricane country.
> toys for my kids that they can play with for more than 10 seconds, more than 2 times.
> books –reading and learning is a decent brand association and shows respect—they think I will read it-and maybe I even will! And best part, I probably won’t throw it away.
> underwear briefs—if it feels good I will wear it and the messaging opportunities are endless (I did this once and people were asking me for underwear still years later).
> any useful tools. 
New Schwag ideas:
> finger sized 100 gig flash memory stick—lets finally get with the program.
> prepaid credit voucher ( beware hidden agenda—I have a patent pending on online gift certificates!).
> flavored caffeine pills (could be great before a workout!).
> magic card deck –make me a hero.
> noise reducing headphones—we all know that the markup on those is outrageous. 


But wait—is it possible to deliver online schwag?  Good schwag has to last at least long enough to remind you of the brand a few times. Any ideas? No promises here, but a good idea here might be our next LT Schwag!

Best Wishes for your schwag quest. ~ Michael

Layered Technologies Sponsors WordCamp 2007

Layered Technologies, Inc is proud to be a main sponsor for upcoming WordCamp 2007 taking place in San Francisco, CA on July 21-22nd.

WordCamp is a 2-day conference for WordPress users and developers. The first day will focus on how to be a better blogger, the second on the development and future of WordPress.

The first day will revolve around user topics and the second day primarily on developer topics.  WordCamp is one of the largest, interactive, in-person events held in the blogging community and registration is currently full with attendance pushing 500+.

We are proud to be able to further support the efforts of Matt and his team’s initiatives above and beyond the ever changing and growing requirements of the WordPress infrastructure that we provide.

I will be attending and I look forward to networking with the WP community and learning as much as I can at CAMP over the two days.

Visit WordCamp 2007 for more information on the event.

What impact will Microsoft's new direction have on your business?

I have been in Denver attending the WWPC for the past two days and have sat through many interesting keynotes and business sessions from Microsoft learning more about their plans for new offerings and the changing landscape of how to partner with Microsoft.

 This year the message came through a little differently.  The old message of Microsoft bringing new products and software offerings to channel partners who would then market, implement, create and deploy strategies around building value for their end client while being able to make a specific profit margin was not the underlying theme.  It was still there, to an extent; however this message was far behind the message of new direct hosted service offerings that are being tested and will be rolled out in the near term.

The 3 day event was created to bring Microsoft partners together, network with one another, build strength and trust among groups and learn how to “knock the ball out of the park” and make more money as Steve Ballmer  phrased in his keynote address today.

With Microsoft’s announcements earlier this year surrounding building out their $500 million Data Center in San Antonio and their most recent announcements of purchasing another 2 Data Center facilities from Savvis I don’t think it should be any surprise to anyone that they would announce a direct hosted service offering around all of the major product offerings???

So where does this put you and your business?  If you offer hosted exchange, sharepoint, Dynamics, CRM the list goes on… should you feel the need to re-evaluate your business model, or should you be worried?

Allison Watson, corporate VP of Worldwide partner group tried to reinforce Microsoft’s partner centered focus around the new offerings.  “Microsoft remains committed to creating profitable opportunities for our partners. At the Worldwide Partner Conference we will unveil new partner strategies to help ensure that both Microsoft and its partners continue to anticipate and profit from upcoming business opportunities in an evolving IT industry. We continue our focus on building People Ready Businesses, and will share more opportunities for our partners to go to market with that approach.”

When asked about how revenues would be derived for current and new partners Allison again tried to reassure the audience. “Microsoft will be pointing its partners in a new direction. At the conference, we will outline a framework for how partners can participate and make money with this new opportunity, framing the monetization approach for how partners participate financially within the new software plus services model. As more products become available in the software plus services area, we will continue define the partner revenue possibilities for each.”

I view this as a natural evolution for Microsoft and we all knew sooner or later this would come to surface whether we wanted to believe it or not.

By the glazed looks and many smiles on a few attendees faces I am sure some people were on board.  However,  not all people “drank the Microsoft Managed Services” kool-aid.  As ZDNet’s Mary Jo Foley seems to not believe Microsoft will leave well enough alone, but will continue to push the envelope.

So for now a Partner is a Partner, but only time will tell, and we will soon see whether the partner plays as an important role in the delivery or certain hosted Microsoft products and services.

Comments by Todd Abrams, President of Layered Techs on "The Grid Layer" (TGL)

“The GridLayer” (TGL):
- is a collection of backbones which are used to hold anywhere up to 48 servers which are then used to build private Grids of  4 nodes to up to 32 nodes.
- allows for rapid deployment of utility based services and platforms with scalable CPU, memory and storage.
- allows administrators to design, edit, configure, and control multi-tier applications using the intuitive web based drag and drop editor.
- clients who provide web hosting services can use the same CPanel or DirectAdmin, just like on dedicated servers. 

Grid-based solutions empower administrators with basically the ease of flipping a light switch in order to plan, build, migrate and deploy entire internet based infrastructures.

Applications running on the TGL can scale from 1 to 32 servers without rewriting the entire application code. In the case of a down hardware node, APPLogic will automatically reprovision the appliance and IP resources to the next available node to allow for quick recovery with no human intervention.

Think of TGL being like an Electric Power Utility Company where each user pays for the different types of power they consume.  There are different classed of grids some more powerful than the others.  With TGL, customers pay for the on-demand CPU, network, server and storage capacity utilized. Plus, TGL provides clients ultimately with more flexible hosting options. 

For customers wanting more than a traditional dedicated server, they will be able to purchase the specific amount in virtual nodes on the grid.