Archive for the 'MarketingZing' Category

LT Offers the Latest in Grid-based Computing Solutions

Layered Technologies Now Leverages 3Tera’s AppLogic 2.1

New Version of the Grid Operating System Enables Layered Technologies to Offer the Latest in Grid-based Private Servers and Web Hosting Services

Plano, TX (October 9, 2007) – Layered Technologies, a leading provider of reliable, affordable, and scalable on-demand, self-managed utility hosting services, today announced that it has upgraded to 3Tera’s AppLogic 2.1 grid operating system to offer the most advanced grid-based private servers and Web hosting services to its customers. Layered Technologies has implemented the latest version of the easy-to-manage grid infrastructure to provide their customers with affordable, flexible and easy to manage Web hosting without the hassle of managing the infrastructure.

With clients in over 120 countries, Layered Technologies’ custom technology solutions allow both large and small customers to rapidly deploy on-demand hosting and utility computing services, providing all the controls of colocation without the start up costs, capital investments, long term contracts and associated challenges. By partnering with Layered Technologies, companies are able to achieve ROI quickly via reduced capital investment, total cost of ownership (TCO), labor reduction, training, and floor space. Layered Technologies can have a company up and running in days versus months.

“We pride ourselves in offering the latest and greatest technology to our clients to enable them to compete in their industry and grow their business,” said Michael Platner, CEO of Layered Technologies. “AppLogic 2.1 allows for greater scalability and control of the infrastructure, assuring users of their ability to grow.”

The AppLogic grid operating system is the first commercial platform designed specifically to enable true utility computing. The system converts commodity servers into scalable grids on which users can visually deploy, operate and scale transactional Web applications without any modification of code. At the heart of the system is 3Tera’s disposable infrastructure technology that packages applications with the definition of the infrastructure required to run them into self-contained and portable entities, able to run on any grid anywhere in the world. As a result, applications become completely separated from the hardware infrastructure traditionally needed to run them, allowing users to remotely manage their applications through a Web browser and provision resources as needed.

The new 2.1 release of the AppLogic grid operating system adds comprehensive application monitoring and support for multiple CPUs per appliance. SaaS and Web 2.0 companies can benefit from greater scalability, improved resource utilization, unprecedented visibility and control over application performance.

In addition to AppLogic 2.1, Layered Technologies is announcing new pricing for the Virtual Private Servers (VPS). Layered Technologies’ VPS enables your site or application to no longer be tied to an individual hardware server, rather it is spread across many nodes, allowing users to take advantage of true grid-cluster computing. The VPS runs in a Virtual Private Datacenter managed by Layered Technologies, allowing for universal high availability and the ability to increase CPU, memory and storage as needed.

Pricing for the VPS Silver Layer starts at $49 per month and a $19 set up charge. Base System configuration includes: – 20% of the Node’s CPU resources – 40 GB disk space – 256 MB RAM allocation – Bandwidth: 1500 GB transfer – IP Addresses: 4 – High Availability – Enterprise Grade  Learn more >>

Pricing for the VPS Gold Layer starts at $59 per month and a $19 set up charge. Base System configuration includes: – 20 % of the Node’s CPU resources – 80 GB disk space – 512 MB RAM Allocation – Bandwidth: 2500 GB Transfer – IP Addresses: 4 – High Availability – Enterprise Grade  Learn more >>

For additional information on Layered Technologies, please visit www.layeredtechnologies.com. For additional information on The Grid Layer, please visit www.thegridlayer.com.

Layered Tech Announces SEPT Specials

Layered Technologies Announces September “Out of this World” Sale

Sale includes 30 days of “One – Day Only Specials” and Win a Free Mega Server Contest

Plano, TX (September 5, 2007) – Layered Technologies, a leading provider of reliable, affordable, and scalable on-demand, self-managed utility hosting services, today announces their “Out of this World” sale. The sale includes 30 days of one-day specials, including up to 60% off standard packages and/or FREE upgrades.

Layered Technologies is also including in its “Out of this World” sale the chance to win a free mega server. Entries are currently being accepted for the most creative written, graphic, or video submission that reflects the theme of the “Out of the World” sale. The winner can choose either a free “MEGA Server” (for 6 months) or a “Bronze GRID” (for 3 months).  The winner will be chosen by Layered Technologies on October 8, 2007.
 
With clients in over 120 countries, Layered Technologies’ custom technology solutions allow both large and small customers to rapidly deploy on-demand hosting and utility computing services, providing all the controls of colocation without the start up costs, capital investments, long term contracts and associated challenges. By partnering with Layered Technologies, companies are able to achieve ROI quickly via reduced capital investment, total cost of ownership (TCO), labor reduction, training, and floor space. Layered Technologies can have a company up and running in days versus months.

For additional information on the “Out of this World” sale and to view the daily special, please visit: http://www.layeredtech.com/promotions/liftoff-sale.php.. For additional information on Layered Technologies, please visit www.layeredtechnologies.com.

ANNOUNCEMENT: LT'S FREE Server Contest and 30 Days of Specials in September

[30 Day Countdown] 5, 4, 3, 2, 1… Blast Off with Layered Tech’s “Out of this World Sale”.

Travel through space with Layered Technologies as we lift-off with amazing, gravity defying specials throughout September; each and every day for 30 days we will be posting a new mind-blowing offer that’s sure to please – with up to 60% OFF standard packages and/or FREE upgrades.  ACT NOW!  Limited quantities available. Check out today’s specials here: http://www.layeredtech.com/promotions/liftoff-sale.php

Be sure to check back with Mission Control on a DAILY basis for new promos that are sure to propel you to the next galaxy and beyond.  Visit LT’s web site each day for latest specials at: http://www.layeredtech.com/promotions/liftoff-sale.php

PLUS, as you reposition your satellite to point to Layered Tech, we will also be launching a new “Win a FREE MEGA SERVER Contest”.  Find out more at: http://www.layeredtech.com/promotions/liftoff-sale.php

Announcing: FREE Server Contest Winner

Layered Tech Announces Winner of Monster Server Contest

“12 Days of Christmas in July” ends with contest winner

Plano, TX (August 28, 2007) – Layered Technologies, a leading provider of reliable, affordable, and scalable on-demand, self-managed utility hosting services, today announces the winner of their Monster Server Contest, part of their “12 Days of Christmas in July” program. Timothy Brown from Smithfield, VA has been chosen as the winner, among over 300 entries.

Brown submitted a video entitled “Yes, Nerds can Rap” that pleads to Santa on why he deserves to win the free server. Brown receives an AMD 2220 Opteron with 4GB RAM, 2 x 1000GB SATA Drives, 6000GB BW, 8IP, 100Mbps Port for 6 months from Layered Technologies.

“Timothy’s video was very creative and energetic,” said Michael Platner, CEO of Layered Technologies. “We are thrilled that we can reward Timothy for his efforts as part of our “12 Days of Christmas in July” initiative.”

With clients in over 120 countries, Layered Technologies’ custom technology solutions allow both large and small customers to rapidly deploy on-demand hosting and utility computing services, providing all the controls of colocation without the start up costs, capital investments, long term contracts and associated challenges. By partnering with Layered Technologies, companies are able to achieve ROI quickly via reduced capital investment, total cost of ownership (TCO), labor reduction, training, and floor space. Layered Technologies can have a company up and running in days versus months.

To view Timothy’s video, go to: http://www.youtube.com/watch?v=vTKCNs3FL-w

For additional info on Layered Technologies, please visit www.layeredtechnologies.com

Show Me Your Schwag

drugsschwaygif.gif NO…           schwag_promoitemsjpg.jpg YES…

    

Lets discuss schwag (also swag). The urban dictionary online defines it as :  1.very low grade marijuana—looks real but “doesn’t get you high” , and 2. free stuff given to employees, workers.

           

The most popular definition , however, is that its the stuff they give you at trade shows—logo junk, chachkies. I guess I understand the genesis of the term as applied to promo items– —low grade, cheepo stuff that looks good when you get it but doesn’t really do much. Seems as though the civilized commercial world has long used schwag; supposedly in medieval times, armor makers gave out free, name-engraved wooden pegs so customers could hang up their goods.  

        

Recently, we gave out some LT schwag at our LTPACT event. T shirts, sun visors, caps, coolies, a beer glass, pens, memory sticks, something that lights up. It was a variety of stuff that really kind of fit the definition , maybe a bit too literally. I have long thought that we should have some really good Layered Tech schwag to give away. Admittedly its an oxymoron, “really good schwag”, but then again, so is “jumbo shrimp” , and I love those. So—we want to find the jumbo shrimp of schwag.

Yes—I know, I definitely have more pressing matters and work to do than think about LT schwag. But then again, I have the most fun doing this job when I am thinking about things that get customers , building relationships, and generally spreading smiles and great technology. I promise my next blog to be more serious.

   

For this one, here is my current list of schwag I don’t like, schwag I do like, ideas for new schwag, and my hope that those reading here will submit their ideas for what great schwag for Layered Tech customers should or could look like.

 

Schwag I don’t like:

      

> almost anything plastic—why would anyone want that to represent their brand anyway?
> badly fitting tee shirts –too short, funky sholders, very thin weight
> poorly writing pens –also see no. 1
> shot glasses, mugs, other drinking things—I don’t need one or 2 of any drinkware with someone else’s name in it—even if it lights up.
> keychains—am I really gonna change my keychain for you?
  

Schwag I like:

  

> luggage tags with my card sealed in it.
> metal flashlights—I can use those everywhere, after all I live in hurricane country.
> toys for my kids that they can play with for more than 10 seconds, more than 2 times.
> books –reading and learning is a decent brand association and shows respect—they think I will read it-and maybe I even will! And best part, I probably won’t throw it away.
> underwear briefs—if it feels good I will wear it and the messaging opportunities are endless (I did this once and people were asking me for underwear still years later).
> any useful tools. 
    
New Schwag ideas:
   
> finger sized 100 gig flash memory stick—lets finally get with the program.
> prepaid credit voucher ( beware hidden agenda—I have a patent pending on online gift certificates!).
> flavored caffeine pills (could be great before a workout!).
> magic card deck –make me a hero.
> noise reducing headphones—we all know that the markup on those is outrageous. 

            

But wait—is it possible to deliver online schwag?  Good schwag has to last at least long enough to remind you of the brand a few times. Any ideas? No promises here, but a good idea here might be our next LT Schwag!

      
Best Wishes for your schwag quest. ~ Michael

VIDEO: Yes, Nerds Can Rap

In response to Layered Tech’s Summer Santa Sale and our “Win a FREE Server Contest” (see details below), one of LT’s valued customers, Timothy Brown, created the following video for us. Check it out!

youtubetimjpg.jpg 

View video at: http://www.youtube.com/watch?v=vTKCNs3FL-w 

“Here’s a little freestyle nerdcore for you guys.” by Timothy Brown

Song Lyrics:  timb here, kickin’ it a little freestyle, hah hah, let’s rap!  Santa needs to know what we seek!  But we be wantin’ bandwidth cause’ we’re geeks!  1500 GB, yo that’s weak!   We be needin’ megabytes, ya hear me speak?  10 Mbit+ for the max peak!   Yea, Yea, Yea!I like big butts and also free servers!   My homies at LT know I deserve this.   Chris, Cheri, Todd and the rest.   You be gettin’ down cause you’re the best.   I be rappin’ nerdcore without protest.   Wearin’ swag from the ’06 fest.   [ Timothy Brown ] 

He is now entered into LT’s July Contest (Win a FREE Server).  Are your creative juices flowing?  If yes, send us your wish list, pics, video, lyrics, poems and more to: summersanta@layeredtech.com  

Summer Santa Sale (Insane Specials) and Monster Contest (Win a FREE Server)  Learn more >> http://www.layeredtech.com/promotions/12-days-Christmas.php  

LT's Christmas in July

beach_santajpg-2.jpg See LT’s forum for Layered Technologies Annual 12 Days of Christmas (in July) Promo, which will start in the coming days… What would you like Santa to bring you from his data center in the North Pole (Oops, he’s on vacation in Florida =)?

LT PACT Review & Special Offer ($100 Credit*)

SPECIAL OFFER: EARN A $100 CREDIT                 100dollarjpg3.jpg

*Get FREE publicity for your company and earn a $100 credit on next month’s service!  To qualify, submit an interesting 5 minute video (Re: Customer Story) on how Layered Technologies has helped you be successful. Once received, it will be posted on our blog.

For details contact: karens@layeredtechnologies.com.

LT PACT REVIEW

ltpactphotogallery1jpg1.jpg

June 29, 2007

Dear LT Customers,

             
Another successful LT PACT event! With over 140 attendees from over 8 different countries… we were highly pleased with the turnout and the quality of content and connections made.

With that, we would like to take this opportunity to “Thank you” for taking part in our Annual LT PACT 2007 Conference. Because of your participation and the support of our amazing sponsors we were able to provide an incredible opportunity of solid learning, quality networking and exciting fun for customers, vendors, media and the like.

With 2 solid days chalked full of valuable information, from amazing speakers like hosting visionary Andy Schroepfer (Tier 1) to presentations on The Future of Computing (AMD) and Grid Computing (3tera) plus highly interactive and relevant panel discussions, all attendees walked away with industry insights plus great new ideas on how to grow their business moving forward.

Of course, at Layered Tech, we believe in having fun (and we have the photos to prove it!). From late night parties, to touring the town (we’re in Vegas – please!) to hosting our very own Texas Hold’em Tournament with winnings of over $2500… our eyes were blood shot and bodies were ragged… but that didn’t stop us from burning the candle at both ends.

As a follow-up to the event, we’d like to invite you to view our blog at:
  http://layeredtech.wordpress.com/ where you’ll find our speaker presentations, photos of the event plus a rundown of activities. With that, we’d like to ask you to post your comments on our blog… we’d love to hear from you. Provide us with your take-aways from this years event and what we can do next year to make it even “better then ever” (sorry, no live X entertainment – it’s a corporate event).

Hope to see you again at LTPACT 2008…

Warmest regards,

Karen W. Sesona
Director of Marketing
(469) 252-3047
karens@layeredtechnologies.com

Layered Technologies
Leader in On-Demand Computing
www.layeredtech.com


 

SPECIAL OFFER: Share Your Story / Earn $100 Credit

Get FREE publicity for your company and earn a $100 credit on next month’s service!

To qualify, submit an interesting 5 minute video on how Layered Technologies has helped you be successful. Once received, it will be posted on our blog.  (Offer expires August 31, 2007)  For details contact: karens@layeredtechnologies.com.

LT PACT: LEARN MARKETING TIPS

LT PACT 2007 will provide “street” information that really works, will advise industry stakeholders on what others in hosting won’t tell them, and will guide all players into hosting’s future. Andy Schroefper, Founder of the respected Tier 1 Research, will kick off the event with new fresh insight into hosting’s future.

“Prove it! - What street information is so valuable that I need to attend?”

For example, marketing is one of the top 3 issues facing every hosting company in this highly competitive arena. Your business will not grow unless you are doing more than managing your client’s infrastructure needs. You need a business development effort, which requires marketing insight. No one is born with keen marketing power in and of themselves. Yes, you know about and are probably applying various marketing techniques including Search Engine Optimization (SEO), Pay Per Click Search Listings (PPC), Email Marketing and Forum Marketing. However, are you really getting the maximum results you want? Only two ways exist to increase your marketing knowledge: learning daily through trial and error attempts, and tapping information from experts.

At LT PACT, Alchemist, one of the top 5 SEO and PPC firms in the country, will present you with quick insights on how to outwit your competitors, especially those who do not attend. Since any industry player will be able to tap the marketing power taught, for three players who register before May 15th will receive a Website Marketing Make Over from our experts during their live presentations.

Register Now (links to www.ltpact.com).