There has been a great deal of innovation around automated provisioning, scaling and decommissioning of cloud services in the past couple of years. The primary driver of this innovation is the ability to easily consume cloud services and pay only for the services that are being used. Creating cloud servers and appliances has become a remedial task to the end user with point-and-click provisioning being performed via slick web portals, while modern day cloud orchestration systems do the heavy lifting on the backend provisioning of the services that were ordered.
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It was a pleasure to serve as a judge for the e-Pay Innovation award at the recent ETA Expo in New Orleans, LA. The winner of the $10,000 award was Trak for developing technology aimed at moving Brazil’s population from a paper payment system to a more efficient electronic format.
The ETA Technology Committee oversaw the event, which was part of the 2013 Annual Event and Expo in New Orleans. The Bill and Melinda Gates Foundation provided funding for the winner of the e-Pay Innovation Award and offered scholarships for several startup companies to exhibit in the Payments Next Zone section of the Expo.
The focus of the event was to find startup companies that have a unique payment solution to offer to the unserved and underserved populations of developing countries. The Gates Foundation has a core belief that the developing populations around the world can rise out of poverty much faster if they have access to technology. Electronic payment technology can quickly replace ancient barter systems and rapidly increase commerce, especially in countries where the masses are just now gaining access to mobile phones.
The winning Trak system presents a unique electronic method for processing Beleto transactions in Brazil. Beleto is an old way of presenting paper invoices to the end-use customer who then physically presents payment at the merchant’s bank. The Trak Beleto incorporates a smartphone app that stores customer- and merchant-account information and provides a faster, more streamlined way of completing transactions. Trak is using the Beleto offering in Brazil as a proof of concept to bring to other countries that have no advanced method of conducting transactions beyond old fashioned bartering systems.
The ETA Technology Committee will continue working with the Bill and Melinda Gates Foundation to discover innovative payment solutions that can be brought to the unserved and underserved populations around the world. The next event will be at the ETA Strategic Leadership Forum which will be held in Scottsdale, Arizona in October. I would welcome the opportunity to continue serving as a judge on this distinguished panel. It was an honor to meet the legends, entrepreneurs and visionaries in the payment industry who have developed unique and beneficial offerings. And I look forward to watching the evolution of these great ideas as they come to fruition and become available to the masses.
About the Author: As Regional Sales Manager for Layered Tech, Steve Chu (@stevendkchu) brings over 9 years of experience to the Payment and PCI Compliant Hosting industry. His background prior to Layered Tech was with HMS/Micros Systems, which provides a point-of-sale solution for the hospitality industry, and also with global IT consulting firm, Sogeti Capgemini.
On the road again… Layered Tech is proud to be a Platinum Sponsor of the MSDN Developer Conference series. We are officially on the road with Microsoft and will be in the following cities in the coming months: Houston, TX (12-9-08 done), Chicago, IL (1-13-09), Dallas, TX (1-26-09) and San Francisco, CA (2-19-09).
Come and hear all of the exciting announcements around the Azure Services Platform and Windows 7. Also learn about the latest developments in .NET, Silverlight, Surface, Parallel Programming, Live Mesh, and more. Stop by the Layered Tech booth and check out some of the great show specials! See show details
With that, you’re invited to join us!
Request your FREE attendee pass for these events at email@example.com
When I went to the LTPact convention in Las Vegas earlier this year, I saw a group of enthusiastic partners and a company that wants them to succeed. At that event, I was able to meet both Michael Platner and Karen Sesona and as Microsoft is also a partner with Layered Technologies, we wanted to find ways to work better together. As an evangelist for Microsoft’s Communications Sector, I am tasked with explaining Microsoft’s latest technologies and we came up with the idea of guest-blogging here on the Layered Tech Community Blog. Although I have a blog already at http://blogs.msdn.com/synergist, we thought that the hosting vendors that Layered Tech supports would be a great community to get hooked into.
I will be participating in this blog as a guest blogger and welcome any feedback – good and bad - about Microsoft’s products and services. My team and I will also be watching the Layered Tech Forums to answer questions that arise from web hosting with Microsoft’s technologies.
One of the technologies that I have been talking alot about is Silverlight, Microsoft’s cross-platform browser plug-in for Media Playback and Rich Internet Applications. This is applicable to Web Hosting companies because the technology is totally server-agnostic: you could host your Silverlight application and media on any server that you want: IIS, LAMP, Sun, UNIX, etc. I have written extensively on my blog about Silverlight and I would love to talk to web hosting companies about the specific issues for them around hosting Silverlight content and applications:
- streaming vs progressive download
- MIME Types
- Integrating with Web Analytics
- Media formats.
- Additional services that you can offer around Silverlight
Are you interested in attending a LiveMeeting webinar later this month (September 2007) about Silverlight for Web Hosting companies?
If so, please send me a message.